{"id":211,"date":"2024-09-06T22:28:38","date_gmt":"2024-09-06T22:28:38","guid":{"rendered":"https:\/\/calliope.ca\/?page_id=211"},"modified":"2026-01-16T16:23:21","modified_gmt":"2026-01-16T16:23:21","slug":"previous-work","status":"publish","type":"page","link":"https:\/\/calliope.ca\/?page_id=211","title":{"rendered":"Previous Work"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Since 1993, the principals of Calliope have worked across Canada on projects large &amp; small. Our efforts have always leaned into great design and thoughtful storytelling based on solid market research.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our clients have included major corporations such as TDBank, Sun Life, Aeroplan\/Air Canada as well as government, environmental NGOs and our dear friends in the arts &amp; culture sector.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a0We have virtually always produced work in both official languages for brand identity, print, websites, social, television, radio, magazines (including mag design), signage, environmental graphics, exhibitions and museum design.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Libre Franklin|600|||||||&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">A few examples of past work<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">BPI Mutual Funds |\u00a0 Toronto 1997 &#8211; 2000<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;17px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>\u00a0The principals of Calliope, working under their previous company name SGCI, were the agency-of-record for the highly successful BPI Mutual Funds Company. We completely revamped their brand strategy; developed new marketing &amp; promotional materials; ran national media campaigns and provided sales promotion support to participating mutual fund dealers &amp; brokers. BPI was merged with CI Mutual Funds at a siginificant goodwill premium to the investors.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_image src=&#8221;https:\/\/calliope.ca\/wp-content\/uploads\/2024\/09\/BPI-6-copy.jpg&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;BPI 6 copy&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_image src=&#8221;https:\/\/calliope.ca\/wp-content\/uploads\/2024\/09\/BPI-4-copy.jpg&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;BPI 4 copy&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_image src=&#8221;https:\/\/calliope.ca\/wp-content\/uploads\/2024\/09\/BPI-1-copy.jpg&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;BPI 1 copy&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">The Cape Jourimain Nature Centre | Bayfield, New Brunswick 1993-2003<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>One of our favourite projects of all time was the Cape Jourimain Nature Centre. This story began over a bottle of scotch shared with Paul Gilbert and then-Director of the Canadian Wildlife Service in Atlantic Canada.<\/p>\n<p>Calliope was engaged to take over buildout of the museum after core construction. As the museum had no archives or interpretative resources, we developed the storyline and content in collaboration with subject matter experts and the community.\u00a0<\/p>\n<p>Calliope provided virtually all the photography, commissioned models &amp; carvings, researched and collected artifacts, edited texts and sourced translation.<\/p>\n<p>Calliope also designed interior structures, casework, lighting, furniture, interactive technology and all exhibition graphics.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/calliope.ca\/wp-content\/uploads\/2023\/04\/Cape-Jourimain.png&#8221; title_text=&#8221;Cape Jourimain&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; gallery_ids=&#8221;298&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; gallery_ids=&#8221;300&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; gallery_ids=&#8221;303&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_gallery _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; gallery_ids=&#8221;299&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][et_pb_column _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_gallery _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; gallery_ids=&#8221;304&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][et_pb_column _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_gallery _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; gallery_ids=&#8221;305&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 1993, the principals of Calliope have worked across Canada on projects large &amp; small. Our efforts have always leaned into great design and thoughtful storytelling based on solid market research.\u00a0Our clients have included major corporations such as TDBank, Sun Life, Aeroplan\/Air Canada as well as government, environmental NGOs and our dear friends in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-211","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/calliope.ca\/index.php?rest_route=\/wp\/v2\/pages\/211"}],"collection":[{"href":"https:\/\/calliope.ca\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/calliope.ca\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/calliope.ca\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/calliope.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=211"}],"version-history":[{"count":12,"href":"https:\/\/calliope.ca\/index.php?rest_route=\/wp\/v2\/pages\/211\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/calliope.ca\/index.php?rest_route=\/wp\/v2\/pages\/211\/revisions\/311"}],"wp:attachment":[{"href":"https:\/\/calliope.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}