Calliope’s team are seasoned experts in the development of brands through effective communications design for websites, social media, literature, advertising, and environmental design. We believe good design involves active listening, exhaustive research and persistent attention to brand’s audience. Many of these projects cross over to architectural disciplines such as exterior signage systems, kiosks, sculptural elements and exhibitions.

Chelsea Highlands, Québec

Chelsea Highlands is a novel real estate project leveraging the profits of a limited single home development to conserve over 80% of the total land base in its natural state for perpetuity.

Our involvement included name creation, identity, website & social, lot literature, advertising and site signage/ trail interpretation.

 

La Fab sur Mill Performance Advertising 

La Fab sur Mill (now: Centre culturel La Fab) is an emerging cultural centre in the heart of Chelsea, Québec. All our work here has been donated. We provide communications materials for social and print, exhibition graphics, signage and advice on building colour schemes. For more information on our work at La Fab see the page titled Brand Identity.

Quite apart from the above, we also serve a volunteer role as Associate Curator for visual art exhibitions and in support of the over 200 active artist members.

Voie Vert Community Trail, Québec

Over the past 4 years, a community group in Chelsea has raised more than $1 m to convert the old Gatineau river railway line into a public trail system called the Voie Verte Community Trail. 

We have assisted them in many ways including brand identity, an intersection safety signage program, wayfinding, historic interpretation and physical amenties.

The brand elements recall the grand history of rail travel while uniting all the elements of the identity application.

Interpretation & Environmental Design

Calliope’s work extends beyond conventional design projects to include conceptual development of entire public space programming. The Voie Vert or Community Trail as the locals call it, we are working with historical experts, community volunteers and the Municipality to conceive a end-to-end public space. Beginning with a restoration of a historic railway station replete with public amenities and a park, the trail will pass through interpretation facilities for each of the historic riverside communities and end with a major interpretative park on the history of logging along the Gatineau River centrepieced by a restored log boom tug.

The Bateman Foundation, Victoria, BC

The Foundation was created to host the legacy of the artist, Robert Bateman. Calliope set up the TBF, designed The Robert Bateman Centre and developed all the brand marketing including posters, exhibition design & graphics, advertising and publications. We also curated the Centre’s first permanent collection exhibition.

National Museums of Rwanda

We were invited to Rwanda to help the Institute of National Museums of Rwanda re-brand themselves to be positioned as a major force in story-telling the rich, indigenous history of Africa. INMR has extraordinary collections that remain more or less intact thanks to being a latecomer to colonialism. 

INMR is also an important element in the collective cultural renaissance within the country.

The Toronto Consort

This world class early music company directed by Daniel Taylor, OC need a refresh of its brand marketing to appeal to new audiences. We made slight adjustments to their existing logo (originally by Thorne Branding & Design of Toronto), created a new byline (The Numinous Voice) and developed a new vocabulary of imagery. Attendance has risen dramatically (excuse the pun.)